Cosmetic dentistry, composed like art.
Plano's world-renowned cosmetic dentist and home of the SmileLift™ — the Dallas smile makeover that celebrities, athletes, and patients from 13 countries travel for. Every smile designed chairside by the hand of an artist.
The cosmetic dentist Dallas drives north for.
Smile Maker of Texas is a cosmetic dentistry practice in Plano, Texas, led by Dr. Ritchie Beougher, DDS — creator of the SmileLift™ smile makeover. Since 1986, the practice has completed more than 3,000 cosmetic cases for patients from Plano, Dallas, Frisco, McKinney, Allen, Richardson, Addison, and 13 countries — porcelain veneers, complete smile makeovers, teeth whitening, cosmetic bonding, clear orthodontics, and implant-supported restorations.
What makes it different is the hand behind the work. Dr. Beougher was an award-winning portrait artist before he was a dentist, has taught cosmetic dentistry to other dentists at the Rosenthal Institute (NYU) and Aesthetic Advantage (Palm Beach), and designs every smile himself, chairside — the way a painter composes a portrait. Many SmileLift™ makeovers are completed in a single day.
The SmileLift™ — a Dallas smile makeover in a single day.
Dr. Beougher's signature procedure and the reason patients cross oceans to reach Plano: a complete cosmetic transformation designed in real time by The Smile Architect® — 3,000+ cases over 25+ years, with results still turning heads decades later.
- Sculpted by hand, chairside. Composition, proportion, and light — an artist's process applied to your smile, not a template.
- Look up to 10 years younger. A SmileLift™ restores the length, fullness, and lip support that time takes away.
- Elite lab partnership. Final restorations crafted by the same cosmetic laboratory that created Tiger Woods' smile.
- Proven for decades. Hundreds of SmileLift™ cases now 25+ years old — including Dr. Beougher's own.
Before
The Next Day
Every cosmetic service. One artist's eye.
From a complete Plano smile makeover to a single chipped tooth — each treatment is planned by Dr. Beougher to fit the face it belongs to, and delivered with the same obsession with excellence.
- 01The SignatureSmileLift™ Smile MakeoverThe complete cosmetic transformation — look up to 10 years younger, often in one day. 3,000+ cases.→
- 02ComplimentaryVirtual Trial SmileUpload one photo and preview your future smile before you commit — free, no appointment.→
- 03CosmeticPorcelain VeneersHand-designed veneers shaped by an artist's eye and crafted by an elite cosmetic lab.→
- 04CosmeticAdvanced Teeth WhiteningDramatically brighter, whiter teeth — professional-grade results in a single visit.→
- 05CosmeticCosmetic BondingSame-day corrections for chips, gaps, and imperfections — sculpted by hand.→
- 06CosmeticClear OrthodonticsDiscreetly straighten your smile with clear aligner therapy — subtle, removable, and designed around your makeover.→
- 07CosmeticClearCorrect Invisible BracesNearly invisible custom aligners that straighten teeth without metal brackets or wires.→
- 08Implant Treatment CenterDental ImplantsPermanent, natural-looking tooth replacement — placed and restored by Dr. Young Kim, DMD.→
- 09ImplantsImplant-Supported DenturesSecure, comfortable, confidence-restoring dentures anchored by dental implants.→
- 10TechnologyBIOLASE Epic X LaserGentler, more precise laser dentistry for gum contouring and comfort-first treatment.→
- 11Full-MouthLife-Changing ProceduresFull-mouth reconstruction and rehabilitation for worn, broken, or missing teeth.→
- 12Why It MattersThe Power of a SmileWhat a confident smile changes — at work, in love, and in the mirror.→
Not sure where to begin? Start with a complimentary one-hour consultation — Dr. Beougher will show you exactly what's possible.
3,000+ transformations. Here are twelve.
Real before & after smile makeovers by Plano cosmetic dentist Dr. Ritchie Beougher — veneers, SmileLift™ makeovers, and full-mouth cases, every one designed chairside.
Four movements. One masterpiece.
Whether you're in Plano or driving up from Dallas, your smile makeover follows the same artist's process — and it begins with an hour that costs you nothing.
The Consultation
A complimentary one-hour visit with Dr. Beougher. Photographs, an honest conversation about what you want to change, and a clear picture of what's possible.
The Preview
See it before you say yes. A Virtual Trial Smile from a single photo — or a physical trial smile worn over your own teeth — shows you the destination.
The Design
Dr. Beougher composes your new smile chairside — proportion, shade, and shape tuned to your face, your lips, and your personality.
The Reveal
Final restorations from one of the country's elite cosmetic laboratories. For a SmileLift™, you can walk out the same day looking up to 10 years younger.
Her PhotoHer Trial Smile
in Plano
Dr. Ritchie Beougher — The Smile Architect®.
Before he ever picked up a dental instrument, Dr. Beougher (pronounced "BOO-er") picked up a paintbrush. That artist's eye — for proportion, color, and light — is why patients travel from Dallas, from 22 states, and from 13 countries for a smile designed by his hand.
- Creator of the SmileLift™ · 3,000+ cosmetic cases over 30+ years
- Clinical instructor to other cosmetic dentists — Rosenthal Institute at NYU & Aesthetic Advantage, Palm Beach
- US Navy dental residency · Master's Program, Las Vegas Institute for Advanced Dental Studies
- Award-winning portrait artist · Featured on Good Morning Texas
No matter how grouchy you're feeling,
— Anthony Euwer
You'll find the smile more-or-less healing.
It grows in a wreath
All around the front teeth —
Thus preserving the face from congealing.
Two masters. One standard.
An artist who designs smiles, and a master ceramist-turned-surgeon who builds them to last a lifetime — together under one roof in Plano.
Dr. Ritchie Beougher, DDS
Cosmetic design, veneers, SmileLift™ smile makeovers, and full-mouth aesthetics — every case composed by his own hand for 30+ years.
Meet Dr. Beougher
Dr. Young Kyu Kim, DMD
18+ years as a master dental ceramist in Osaka and New York before earning his DMD — now placing and restoring implants in our Implant Treatment Center.
Meet Dr. KimThe smile makeover Dallas has watched for decades.
From the Good Morning Texas studio to the commercial that introduced North Texas to the SmileLift™ — watch Dr. Beougher explain what a smile makeover can do.
Also featured on Good Morning Texas — see Smile Maker in the media and our celebrity success stories.
One Plano studio. All of Dallas–Fort Worth.
Smile Maker of Texas sits on the Dallas North Tollway at Legacy — minutes from Frisco, Allen, and McKinney, and a straight shot north from Dallas, the Park Cities, Addison, and Richardson.
Patients choose to drive past hundreds of dentists to reach one Plano cosmetic dentist for the same reason patients fly in from 13 countries: the work. If you're searching for a cosmetic dentist in Dallas, a smile makeover in Frisco, or veneers in McKinney, the destination is the same — and the first hour is complimentary.
Mon–Fri 8:00 a.m.–5:30 p.m. · (972) 704-1390 · Directions
Everything to know about cosmetic dentistry in Plano.
Who is the best cosmetic dentist in Plano, TX?
Plano patients — and patients from Dallas, 22 states, and 13 countries — choose Dr. Ritchie Beougher, DDS of Smile Maker of Texas. He created the SmileLift™ smile makeover, has completed more than 3,000 cosmetic cases over 30+ years, and has taught cosmetic dentistry to other dentists at the Rosenthal Institute (NYU) and Aesthetic Advantage (Palm Beach). His celebrity patients have included Chuck Norris, Tony Dorsett, Darren Woodson, and Bart Millard of MercyMe.
What does cosmetic dentistry at Smile Maker of Texas include?
SmileLift™ smile makeovers, porcelain veneers, advanced teeth whitening, cosmetic bonding, clear orthodontics (including ClearCorrect), dental implants and implant-supported dentures, BIOLASE laser gum contouring, and full-mouth reconstruction. Every plan starts with a complimentary consultation, and most patients preview the result first with a free Virtual Trial Smile.
What is a SmileLift™ smile makeover?
The SmileLift™ is Dr. Beougher's signature smile makeover: a complete cosmetic transformation designed chairside that restores the length, fullness, and lip support that age takes from a smile — helping patients look up to 10 years younger, often in a single day. Final restorations are crafted by the same elite cosmetic lab that created Tiger Woods' smile, and hundreds of cases are now 25+ years old. Learn more about the SmileLift™.
How much does a smile makeover cost in Plano?
It depends on what your smile needs — a single bonded tooth, a set of porcelain veneers, and a full SmileLift™ are very different plans. That's why the first hour is complimentary: Dr. Beougher examines your smile, shows you what's possible, and gives you an exact, all-inclusive figure before anything begins. Financing options are available, and you can read about our fees in advance.
Porcelain veneers or a SmileLift™ — which is right for me?
Veneers are ideal when the teeth are healthy and well-positioned but you want a whiter, more even, more refined smile. A SmileLift™ goes further — reshaping the entire smile, its length and fullness, and how it supports the lips and face. Many SmileLift™ makeovers use veneers as part of the design. The consultation (and a free Trial Smile) will show you which one fits your face.
Can I see my new smile before I commit?
Yes — two ways. Upload one smiling photo for a complimentary Virtual Trial Smile, delivered to your inbox in days. Or, at your consultation, Dr. Beougher can create a physical trial smile you wear over your own teeth so you can see, and feel, the result in the mirror.
Do you see cosmetic patients from Dallas, Frisco, and the rest of DFW?
Every day. Our Plano office at 6201 Dallas Pkwy, Suite 220 is on the Dallas North Tollway, minutes from Frisco, Allen, McKinney, Richardson, and Addison, and an easy drive from Dallas and the Park Cities. Patients also travel from across Texas, 22 states, and 13 countries — we help out-of-town patients plan visits so that even a full smile makeover can be completed in one trip.
Are you afraid of the dentist? Is sedation available for cosmetic treatment?
Yes. Smile Maker of Texas offers sedation dentistry so that even a comprehensive smile makeover can feel effortless — many patients complete a full SmileLift™ in one relaxed visit.
How do I start?
Call (972) 704-1390 or request your complimentary one-hour cosmetic consultation online. If you'd rather start from home, upload a photo for a free Virtual Trial Smile. New to the practice and want a checkup first? Our $49 new patient exam & X-rays is a great first step.
The smile you've imagined — one hour away.
Schedule a complimentary one-hour cosmetic consultation with Dr. Beougher at our Plano studio — trusted by patients across Dallas–Fort Worth and around the world. No obligation, no pressure — just an honest look at what's possible.
6201 Dallas Pkwy, Suite 220 · Plano, TX 75024 · Mon–Fri 8:00 a.m.–5:30 p.m.
Prefer to start from home? Upload a photo for a free Virtual Trial Smile.