The Dallas smile makeover worth the drive north.
Dallas patients drive past a hundred dentists to reach one artist. Dr. Ritchie Beougher — creator of the SmileLift™ — has designed more than 3,000 smiles by hand, for patients from Highland Park to 13 countries. Twenty minutes up the Tollway, and the first hour is complimentary.
Who is the best cosmetic dentist for Dallas?
For a smile makeover, Dallas patients travel to Dr. Ritchie Beougher, DDS at Smile Maker of Texas — an award-winning cosmetic dentist just north of Dallas in Plano who created the SmileLift™ and has completed more than 3,000 cosmetic cases over 30+ years. He's a former portrait artist who has taught cosmetic dentistry to other dentists at the Rosenthal Institute (NYU) and Aesthetic Advantage in Palm Beach, and his celebrity patients have included Chuck Norris, Tony Dorsett, and Darren Woodson.
The practice sits on the Dallas North Tollway at Legacy — roughly a 20-minute drive from downtown Dallas, the Park Cities, and Preston Hollow, and closer still from Addison, Richardson, and Frisco. Cosmetic consultations are complimentary, most patients preview their result first with a free Virtual Trial Smile, and out-of-town patients are routinely treated in as few visits as possible.
The SmileLift™ — a facelift from the inside.
The smile makeover Dallas has watched on television for decades. By restoring the length, fullness, and lip support that age quietly takes, the SmileLift™ lifts the whole lower face — a more youthful look without surgery, often completed in a single day.
- Designed by an artist's hand. Every case is composed chairside by Dr. Beougher — proportion, color, and light, the way he once approached a portrait.
- Built to last. Final restorations are crafted by the same elite cosmetic lab behind Tiger Woods' smile. Hundreds of SmileLift™ cases are now 25+ years old.
- See it first. A Trial Smile lets you preview and approve your new smile before anything is permanent.
Before
The Next Day
Everything a Dallas smile could want. One artist's eye.
Whether you want a single chipped tooth corrected before a Dallas wedding or a complete makeover for a milestone birthday, each treatment is planned by Dr. Beougher to fit the face it belongs to.
- 01The SignatureSmileLift™ Smile MakeoverThe complete cosmetic transformation — look up to 10 years younger, often in one day. 3,000+ cases.→
- 02CosmeticPorcelain VeneersHand-designed veneers shaped by an artist's eye and crafted by an elite cosmetic lab.→
- 03CosmeticAdvanced Teeth WhiteningDramatically whiter teeth in a single visit — professional-grade, with little to no sensitivity.→
- 04CosmeticCosmetic BondingSame-day corrections for chips, gaps, and small imperfections — sculpted by hand.→
- 05CosmeticClear OrthodonticsStraighten your smile discreetly with clear aligners — designed around your makeover.→
- 06Implant Treatment CenterDental ImplantsPermanent, natural-looking tooth replacement — placed and restored by Dr. Young Kim, DMD.→
- 07Full-MouthLife-Changing SmilesFull-mouth reconstruction for worn, broken, or missing teeth — and the confidence that follows.→
- 08ComplimentaryVirtual Trial SmileUpload one photo and preview your future smile before you commit — free, no appointment.→
Not sure where to begin? Start with a complimentary consultation — Dr. Beougher will show you exactly what's possible.
3,000+ transformations. Here are twelve.
Real before & after smile makeovers by Dr. Ritchie Beougher — veneers, SmileLift™ makeovers, and full-mouth cases, every one designed chairside for patients across Dallas and North Texas.
The work is the reason. Everything else is convenience.
- An artist, not an assembly line. Big-city cosmetic mills hand you to a rotation of dentists. Here, Dr. Beougher designs your smile himself — the same hands, start to finish.
- Fees that make sense. Because the studio is in Plano rather than a Dallas high-rise, patients often find the same caliber of work at a fraction of downtown pricing — financing available.
- An easy drive, then valet-simple parking. Straight up the Dallas North Tollway, free parking at the door — no downtown garages, no meters.
- Built for out-of-towners. If you're traveling from Dallas or beyond, we plan visits so even a full makeover fits into as few trips as possible.
of smiles
Dr. Ritchie Beougher — The Smile Architect®.
Before he ever picked up a dental instrument, Dr. Beougher (pronounced "BOO-er") picked up a paintbrush. That artist's eye — for proportion, color, and light — is why patients travel from Dallas, from 20+ states, and from 13 countries for a smile designed by his hand.
- Creator of the SmileLift™ · 3,000+ cosmetic cases over 30+ years
- Clinical instructor to other cosmetic dentists — Rosenthal Institute at NYU & Aesthetic Advantage, Palm Beach
- US Navy dental residency · Las Vegas Institute for Advanced Dental Studies
- Award-winning portrait artist · featured on Good Morning Texas
Two masters. One standard.
An artist who designs smiles, and a master ceramist-turned-surgeon who builds them to last — together under one roof, twenty minutes from Dallas.
Dr. Ritchie Beougher, DDS
Cosmetic design, veneers, SmileLift™ smile makeovers, and full-mouth aesthetics — every case composed by his own hand for 30+ years.
Meet Dr. Beougher
Dr. Young Kyu Kim, DMD
18+ years as a master dental ceramist in Osaka and New York before earning his DMD — now placing and restoring implants in our Implant Treatment Center.
Meet Dr. KimThe smile makeover Dallas has watched for decades.
From the Good Morning Texas studio to the commercial that introduced North Texas to the SmileLift™ — watch Dr. Beougher explain what a smile makeover can do.
See more of Smile Maker in the media and our celebrity success stories.
Twenty minutes from Dallas. A world away from ordinary.
Smile Maker of Texas sits on the Dallas North Tollway at Legacy — a straight shot north from downtown Dallas, Uptown, and the Park Cities, and minutes from Addison, Richardson, Frisco, and Preston Hollow.
If you're searching for a cosmetic dentist in Dallas, veneers in Highland Park, or a smile makeover near Preston Hollow, the destination is the same — and the first hour is complimentary. We help patients from across Dallas–Fort Worth and beyond plan visits around their schedules.
Mon–Fri 8:00 a.m.–5:30 p.m. · (972) 704-1390 · Directions from Dallas
Cosmetic dentistry for Dallas, explained.
Who is the best cosmetic dentist for Dallas?
Dallas patients seeking a smile makeover travel to Dr. Ritchie Beougher, DDS at Smile Maker of Texas, just north of Dallas in Plano. He created the SmileLift™ smile makeover, has completed more than 3,000 cosmetic cases over 30+ years, and has taught cosmetic dentistry to other dentists at the Rosenthal Institute (NYU) and Aesthetic Advantage in Palm Beach. His celebrity patients have included Chuck Norris, Tony Dorsett, Darren Woodson, and Bart Millard of MercyMe.
How far is Smile Maker of Texas from Dallas?
About 20 minutes. The office is at 6201 Dallas Parkway, Suite 220, on the Dallas North Tollway at Legacy — a straight drive north from downtown Dallas, Uptown, and the Park Cities, and even closer from Addison, Richardson, and Preston Hollow. There's free parking at the building. See directions.
What cosmetic services do you offer Dallas patients?
SmileLift™ smile makeovers, porcelain veneers, advanced teeth whitening, cosmetic bonding, clear orthodontics (including ClearCorrect), dental implants and implant-supported dentures, and full-mouth reconstruction. Every plan starts with a complimentary consultation, and most patients preview the result first with a free Virtual Trial Smile.
How much do veneers or a smile makeover cost near Dallas?
It depends on the plan — a few veneers and a full SmileLift™ are very different. Because the studio is in Plano rather than a Dallas high-rise, patients often find the same caliber of work at a fraction of downtown cosmetic pricing. Your complimentary consultation ends with an exact, all-inclusive figure, and financing is available. Read about our fees.
Porcelain veneers or a SmileLift™ — which is right for me?
Veneers are ideal when your teeth are healthy and well-positioned but you want a whiter, more even smile. A SmileLift™ goes further — reshaping the whole smile, its length and fullness, and how it supports the lips and face, so you look years younger. Many SmileLift™ makeovers include veneers. A free Trial Smile shows you which fits your face.
Can I see my new smile before I commit?
Yes — two ways. Upload one smiling photo for a complimentary Virtual Trial Smile, delivered to your inbox in days. Or, at your consultation, Dr. Beougher can make a physical trial smile you wear over your own teeth to see and feel the result first.
Can a full smile makeover be done in one trip from Dallas?
Often, yes. The SmileLift™ is frequently completed in about a day, and for out-of-town patients we plan the sequence so even a comprehensive makeover fits into as few visits as possible. Patients travel to us from across DFW, 20+ states, and 13 countries.
Is sedation available if I'm nervous about cosmetic work?
Yes. Smile Maker of Texas offers sedation dentistry so that even a comprehensive smile makeover can feel effortless — many patients complete a full SmileLift™ in one relaxed visit.
Do you accept insurance for cosmetic dentistry?
Cosmetic procedures are typically elective and not covered by dental insurance, though restorative portions of your care may be. Most insurances are accepted for those, and low- and no-interest financing is available for the rest. We'll walk you through it at your consultation.
How do I get started?
Call (972) 704-1390 or request your complimentary cosmetic consultation online. Prefer to start from home? Upload a photo for a free Virtual Trial Smile. Want a checkup first? Our $49 new patient exam & X-rays is an easy first step.
The drive is worth it. So is the smile.
Book a complimentary consultation with Dr. Beougher — or start from home with a free Virtual Trial Smile. Twenty minutes up the Tollway from Dallas, and the first hour is on us.
6201 Dallas Pkwy, Suite 220 · Plano, TX 75024 · ~20 min from Dallas · Mon–Fri 8:00 a.m.–5:30 p.m.