Ask us anything. We'll answer plainly.
Thirty years of cosmetic dentistry in Plano means we've heard every question — about veneers, the SmileLift™, implants, whitening, cost, pain, and how long it all lasts. Here are the honest answers, from Dr. Ritchie Beougher and the Smile Maker of Texas team.
What is cosmetic dentistry?
Cosmetic dentistry is the branch of dentistry focused on enhancing the appearance of your teeth, gums, and smile — the shape, color, alignment, and proportion of the teeth you show when you smile. Where general dentistry keeps your mouth healthy, a cosmetic dentist is an artist in how they shape teeth.
At Smile Maker of Texas in Plano, that artistry is the SmileLift™ smile makeover, porcelain veneers, cosmetic bonding, advanced whitening, clear orthodontics, and implant dentistry — designed chairside by Dr. Ritchie Beougher, DDS, who has completed more than 3,000 smile makeovers for patients from Plano, Dallas, Frisco, McKinney, Allen, Richardson, Addison, and 13 countries.
Everything patients ask before they say yes.
The Basics
What is cosmetic dentistry?
Cosmetic dentistry focuses on enhancing the appearance of your teeth, gums, and smile. It includes a wide range of procedures aimed at improving the aesthetics of your smile — veneers, bonding, whitening, clear orthodontics, implants, and full smile makeovers. Not to be confused with general dentistry, a cosmetic dentist is an artist in how they shape teeth.
What cosmetic dental procedures does Smile Maker of Texas offer?
The SmileLift™ smile makeover, porcelain veneers, cosmetic bonding, advanced teeth whitening, dental crowns, dental implants and implant-supported dentures, and clear orthodontics including ClearCorrect invisible braces.
Are cosmetic procedures safe and painless?
Yes. Cosmetic procedures are safe and designed to minimize discomfort. Most are performed with local anesthesia so you feel minimal to no pain during treatment, and nitrous oxide or sedation dentistry is available for anxious patients or longer visits.
Are there any age restrictions for cosmetic dentistry?
Cosmetic dentistry is suitable for adults of all ages — many SmileLift™ patients are in their 50s, 60s and 70s. Some procedures, like clear orthodontics, are also common among teenagers once their adult teeth are in.
Do cosmetic procedures affect my oral health?
In most cases they improve both the aesthetics and function of your teeth. Crowns strengthen weak teeth, veneers can protect worn enamel, implants preserve jawbone, and straighter teeth are easier to keep clean. Every plan at Smile Maker of Texas starts with a healthy foundation.
Treatments & Results
What is the SmileLift™?
The SmileLift™ is Dr. Beougher's signature smile makeover — a complete redesign of the teeth you show when you smile, using porcelain veneers and crowns shaped chairside by hand, typically completed in a single day. More than 3,000 have been created in Plano for patients from across the country. Learn about the SmileLift™.
Are dental implants as strong as natural teeth?
You won't notice a difference between dental implants and natural teeth in strength or appearance — implants are considered even stronger than natural teeth. No matter the hardness of a food, you can chew with ease, and unlike traditional dentures, implants stay firmly in place.
How long do cosmetic dental procedures take?
It depends on the treatment. Advanced whitening and bonding are completed in a single visit; a SmileLift™ is typically designed and finished in about a day after your consultation; porcelain veneers usually take two visits; implants take a few months while the bone heals; clear orthodontics typically takes several months.
How long do the results of cosmetic dentistry last?
Longevity depends on the procedure and your home care. Whitening may need periodic touch-ups; bonding lasts several years; porcelain veneers and crowns commonly last 10–20 years or more; dental implants can last a lifetime with proper care and regular visits.
Can I combine multiple cosmetic procedures?
Yes — we often recommend combining procedures for a complete smile makeover, such as whitening before veneers, or implants alongside crowns. We'll create a personalized treatment plan that suits your needs, timeline, and budget.
Can I see what my new smile will look like first?
Yes. Upload a photo for a free Virtual Trial Smile and we'll show you a preview. For SmileLift™ and veneer patients, we can also create a physical trial smile you wear before anything is final.
Cost & Getting Started
Is cosmetic dentistry covered by insurance?
Cosmetic procedures are typically not covered by dental insurance because they're considered elective. Exceptions may apply when a procedure also serves a functional purpose — a crown on a broken tooth, for example. Most insurances are accepted for the restorative parts of your care, and we'll help you explore financing options for the rest.
How much does a smile makeover cost in Plano?
Every smile is different, so pricing is given after a complimentary consultation, where you'll see a clear, itemized plan. Because Smile Maker of Texas is in Plano rather than a big-city cosmetic district, our fees are often about half of what comparable work costs elsewhere — and low- and no-interest financing is available.
Do you offer financing?
Yes. Low-interest and no-interest financing options make cosmetic and restorative dentistry fit almost any budget. Our team will walk you through the choices at your consultation.
How can I get started with a cosmetic dentistry consultation?
Call (972) 704-1390 or request an appointment online. During your complimentary consultation we'll discuss your goals, assess your oral health, and create a personalized treatment plan with pricing.
Do patients travel to Plano for cosmetic dentistry?
Yes — from Dallas, Frisco, McKinney, Allen, Richardson and Addison every week, and from 20+ states and 13 countries for the SmileLift™. We'll help out-of-town patients combine consultation and treatment into as few trips as possible.
We hope these answers have been helpful. If you have more questions or would like to discuss your specific needs, please reach out — we're here to help you achieve the smile of your dreams.
Explore the treatments.
The SmileLift™
The signature smile makeover — designed chairside, often completed in a day.
Learn more →Porcelain Veneers
Hand-shaped porcelain for color, shape and alignment in a few visits.
Learn more →Dental Implants
Permanent replacements as strong as natural teeth.
Learn more →Advanced Whitening
Dramatically brighter in one visit.
Learn more →Clear Orthodontics
Straighter teeth, nearly invisibly.
Learn more →Virtual Trial Smile
Free preview of your new smile from a photo.
Try it free →The only bad question is the one you didn't ask before treatment.
— Dr. Ritchie Beougher, DDS · Smile Maker of Texas
Ask us in person.
Your consultation with Dr. Beougher is complimentary — bring every question you have. Smile Maker of Texas serves Plano, Dallas, Frisco, McKinney, Allen, Richardson and Addison from 6201 Dallas Parkway, Suite 220.
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