FOR OVER 30 YEARS, WE’VE DELIVERED EXCEPTIONAL GENERAL DENTISTRY AND LIFE-CHANGING COSMETIC MAKEOVERS IN PLANO, TX

Woman in her fifties laughing with a wide, bright smile after a SmileLift smile makeover in Plano
The Signature Plano · Dallas

Look 10 years younger. In one day.

The SmileLift™ is Dr. Ritchie Beougher's anti-aging smile makeover — porcelain veneers composed by the hand of an artist to restore the fullness, length, and lip support that time takes away. 3,000+ cases. Results still turning heads 25 years later.

Created by The Smile Architect® · Est. 1986 · Plano, Texas
What Is the SmileLift™?

Anti-aging dentistry, signed by an artist.

The SmileLift™ is a smile makeover created by Plano cosmetic dentist Dr. Ritchie Beougher that combines the art and science of anti-aging dentistry with the advanced application of porcelain veneers. Unlike a traditional veneer case, a SmileLift™ is designed to make the whole face look younger — not just the teeth whiter.

As we age, the lower half of the face loses muscle tone and the teeth wear shorter and thinner. Lips lose their support, the corners of the mouth turn down, and wrinkles gather around the smile. By rebuilding each tooth with an individually designed porcelain veneer — choosing its color, length, size, and fullness the way a painter composes a portrait — Dr. Beougher restores that support from the inside out. Lips look fuller, lines soften, and the face lifts. Patients routinely leave looking up to ten years younger, with no surgery and no downtime.

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Before & The Next Day

The smile the world travels to Plano for.

A SmileLift™ is designed in real time, chairside, by the artist himself — then duplicated in exquisitely translucent porcelain by one of the country's elite cosmetic laboratories.

  • Every tooth, individually composed. Color, length, size, and fullness chosen for your face — never a stock template.
  • Try it on first. A temporary Trial Smile you wear and adjust until it is exactly what you want.
  • Elite lab partnership. Final restorations from the same cosmetic laboratory that created Tiger Woods' smile.
  • No surgery. No downtime. The most powerful anti-aging change most patients will ever make — without a scalpel.
Before a SmileLift smile makeover After a SmileLift smile makeover — the next day Before The Next Day
Actual SmileLift™ patient · Designed and completed by Dr. Beougher in Plano
How a SmileLift™ Works

Four movements. One new face.

From the first conversation to the final reveal, the SmileLift™ follows the same artist's process — and you approve every detail before it becomes porcelain.

I

Smile Design Consultation

A complimentary hour with Dr. Beougher. Photographs, a candid conversation about what age has changed, and a clear picture of what a SmileLift™ can restore.

Complimentary · 60 minutes
II

The Trial Smile

You receive a temporary Trial Smile you can wear, live with, and adjust — length, shape, color — until it is exactly the smile you want.

Try it on · Approve it
III

Porcelain Artistry

Your approved design is duplicated tooth by tooth in translucent porcelain by an elite cosmetic lab — strong as natural enamel, and it will not stain.

Elite lab · Hand-finished
IV

The Reveal

Dr. Beougher bonds each veneer and refines the composition chairside. You walk out the same day looking up to ten years younger.

Often in one day
SmileLift before and after showing fuller lips and a lifted lower face
SmileLift™ · Before & After
The Science of Looking Younger

Why a SmileLift™ lifts the whole face.

"As we age, the lower half of the face tends to sag," Dr. Beougher explains. "The muscles lose tone, the teeth wear shorter, and we develop wrinkles that make the face look aged." The SmileLift™ corrects the cause, not the symptom.

  • Fuller lips. Longer, fuller porcelain restores the support your lips lost as teeth wore down.
  • Softer lines. Wrinkles around the mouth often disappear simply by correcting worn, thin, or missing teeth.
  • A brighter, whiter smile. Custom porcelain in a shade chosen for your complexion — whiteness is youth.
  • Balance and harmony. Dr. Beougher's portrait-artist eye tunes proportion, symmetry, and light for your face alone.
  • Built to last. High-quality porcelain that resists staining and holds its shape for decades.
Explore Life-Changing Procedures
Real SmileLift™ Patients

Three faces. Three decades erased.

Every case below was designed chairside by Dr. Beougher at our Plano studio. See hundreds more in the Smile Gallery.

Ashley before her SmileLiftBefore
Ashley after her SmileLiftAfter
Ashley — SmileLift™ with porcelain veneers
Christina before her SmileLiftBefore
Christina after her SmileLiftAfter
Christina — SmileLift™ smile makeover
Rita before her SmileLiftBefore
Rita after her SmileLiftAfter
Rita — SmileLift™ anti-aging makeover
Trusted by legends
Chuck NorrisIn Memoriam
Tony DorsettNFL Hall of Fame
Darren WoodsonDallas Cowboys Legend
Bart MillardMercyMe
Dr. Ritchie Beougher, DDS — creator of the SmileLift
The Smile Architect®
Why Dr. Beougher

The dentist who invented it.

Dr. Beougher didn't learn the SmileLift™ — he created it, refined it over 3,000 cases, and taught it to other cosmetic dentists at the Rosenthal Institute in New York and Aesthetic Advantage in Palm Beach.

  • Award-winning portrait artist before he was a dentist — proportion, color, and light are his native language
  • 35+ years in cosmetic dentistry · Master's Program, Las Vegas Institute for Advanced Dental Studies
  • Celebrity patients including Chuck Norris, Tony Dorsett, and Darren Woodson
  • Patients from 13 countries and 22 states travel to Plano for his hand
  • Hundreds of SmileLift™ cases now 25+ years old — including his own

If you don't start the day with a smile, it's not too late to start practicing for tomorrow.

— Anonymous
Plano · Dallas · North Texas

The Dallas smile makeover worth the drive.

Patients come to Plano from across Dallas–Fort Worth — and from Miami, Los Angeles, New York, and 13 countries — for one reason: the results. Our studio sits on the Dallas North Tollway at Legacy, minutes from Frisco, Allen, McKinney, Richardson, and Addison.

Out-of-town for your SmileLift™? Our team helps you plan a visit so that even a complete makeover can be finished in a single trip — often in one day after your Trial Smile is approved.

6201 Dallas Pkwy, Suite 220 · Plano, TX 75024
Mon–Fri 8:00 a.m.–5:30 p.m. · (972) 704-1390 · Directions
PlanoHome studio
DallasSmile makeover
FriscoSmileLift™
McKinneyVeneers
AllenSmile makeover
RichardsonSmileLift™
AddisonCosmetic dentistry
DFWAll of North Texas
Questions, Answered

Everything to know about the SmileLift™.

Do veneers get rid of wrinkles?

Yes — when they are designed for it. By restoring the length, fullness, and support of worn teeth, SmileLift™ veneers smooth the lines around the mouth and lift the lower face. Traditional veneers focus on the teeth alone; the SmileLift™ is designed for the whole face.

Can veneers make my lips look fuller?

Yes. Lips lose their support as teeth wear shorter and thinner with age. Rebuilding that support with individually designed porcelain gives the lips a fuller, more youthful shape — no fillers required.

How much does a SmileLift™ cost in Plano, TX?

Every SmileLift™ is custom-designed, so cost depends on how many teeth are involved and what your smile needs. Your complimentary one-hour consultation ends with an exact, all-inclusive figure — and patients from Miami, Los Angeles, and New York regularly tell us our fees are about half of what high-end cosmetic practices charge in their cities. Financing is available. About our fees.

How long does a SmileLift™ last?

With good home care and regular visits, SmileLift™ porcelain lasts 20+ years. Hundreds of Dr. Beougher's cases are now 25 years old or more — including his own — and porcelain does not stain like natural enamel.

How long does the SmileLift™ take?

After your consultation and Trial Smile approval, most SmileLift™ makeovers are completed in a single day. Out-of-town patients often finish in one trip.

Is a SmileLift™ painful? Is there downtime?

No downtime — you leave with your new smile the same day. Treatment is comfortable with local anesthesia, and sedation dentistry is available so even a full makeover can feel effortless.

What is the difference between a SmileLift™ and regular veneers?

Materials can be the same; the design is not. A SmileLift™ starts from the face — lip support, proportion, the lines around the mouth — and works back to each tooth, using Dr. Beougher's artistic training to compose the whole smile. Regular veneers usually address the appearance of the teeth alone. Learn more about porcelain veneers.

Can I see my SmileLift™ before I commit?

Twice. First, upload a photo for a free Virtual Trial Smile. Then, before any porcelain is made, you wear a temporary Trial Smile you can adjust until it is exactly right.

Do you see SmileLift™ patients from Dallas and other cities?

Every week. Our Plano studio at 6201 Dallas Pkwy is minutes from Dallas, Frisco, McKinney, Allen, Richardson, and Addison, and patients travel from 22 states and 13 countries. Call (972) 704-1390 or request a consultation.

Your SmileLift™ Begins Here

Ten years younger — one hour away.

Schedule a complimentary one-hour SmileLift™ consultation with Dr. Beougher at our Plano studio. No obligation, no pressure — just an honest look at what a smile makeover could do for your face.

6201 Dallas Pkwy, Suite 220 · Plano, TX 75024 · Mon–Fri 8:00 a.m.–5:30 p.m.
Prefer to start from home? Upload a photo for a free Virtual Trial Smile.