The brightest smile of your life — in 90 minutes.
Smile Maker of Texas was the first dental office in Texas to bring high-powered whitening in-house. Twenty years on, our most advanced power-bleaching technique delivers some of the most impressive results of the decade — from a heated massage chair.
Revolutionizing whitening, again.
Advanced teeth whitening at Smile Maker of Texas is a professional in-office power-bleaching treatment that leaves your natural teeth dramatically whiter and brighter in about 90 minutes — in a single visit. More than 20 years ago, Dr. Ritchie Beougher's Plano office became the first in Texas to introduce high-powered in-house whitening. Today's technique is stronger, more effective, and gentler than ever, with little to no sensitivity for most patients.
Whether you're preparing for a wedding, an interview, a reunion, or simply want a brighter smile, our whitening is the fastest, most effective way to get there — and it's the finishing touch we recommend before veneers, bonding, or a SmileLift™ so every restoration is matched to your brightest shade.
Ninety minutes that feel like a spa.
Whitening at Smile Maker of Texas is designed to be the most relaxing hour and a half of your week — and you leave with a visibly brighter smile.
- Immediate, noticeable results. Significantly whiter, brighter teeth before you walk out the door.
- Relax in a heated massage chair while you watch cable TV.
- Stress-free. Nitrous oxide (laughing gas) is available so you feel completely at ease.
- Safe and effective. A dentist-supervised technique that whitens natural teeth with little to no sensitivity.
Whitening with a cosmetic dentist's eye.
Whitening is simple. Whitening beautifully — evenly, safely, and matched to the rest of your smile — is cosmetic dentistry.
A Legacy of Firsts
The first Texas office to offer in-house power whitening, more than two decades ago — and still refining the technique.
Supervised by Dr. Beougher
Plano's top cosmetic dentist for 30+ years, with 3,000+ smile makeovers, oversees your shade, your comfort, and your result.
The Right First Step
Whitening first means veneers, bonding, and crowns are matched to your brightest shade — the order a smile makeover should follow.
Worth the Drive
Patients come from Dallas, Frisco, McKinney, and beyond for the same reason they come for a SmileLift™: results.
In-office power whitening vs. everything else.
| In-Office Power Whitening | Take-Home Trays | Drugstore Strips | Porcelain Veneers | |
|---|---|---|---|---|
| Result | Dramatic — several shades in one visit | Gradual, good | Modest, uneven | Permanent, any shade you choose |
| Time to results | About 90 minutes | 1–3 weeks | 2–4 weeks | 2–3 visits |
| Sensitivity | Little to none — dentist-managed | Mild, varies | Common | Minimal |
| Supervision | Cosmetic dentist | Dentist-prescribed | None | Cosmetic dentist |
| Best for | Fast, dramatic, safe results | Maintenance and touch-ups | Very mild staining | Deep stains, chips, gaps, shape |
Whitening works on natural teeth. If you have veneers, crowns, or bonding, ask us about matching options.
Bright by Saturday.
Weddings, reunions, headshots, interviews, first dates — whitening is the fastest confidence boost in cosmetic dentistry, and one visit is all it takes.
- Book a week ahead for events so any minor sensitivity is long gone.
- Pair with a cleaning — plaque-free teeth whiten more evenly.
- Keep it bright with optional take-home touch-up trays.
- Going further? Whitening is step one of a SmileLift™ or veneer plan.
Never frown because you never know who might be falling in love with your smile.
— Justine Milton
Everything to know about teeth whitening in Plano.
How long does in-office teeth whitening take?
About 90 minutes — roughly an hour and a half in a heated massage chair — and you leave with immediately whiter teeth.
How many shades whiter will my teeth get?
Most patients see a dramatic, multi-shade improvement in a single session. Results depend on your starting shade and the type of staining; Dr. Beougher's team will give you an honest expectation at your visit.
Does teeth whitening hurt or cause sensitivity?
Our advanced technique is designed for little to no sensitivity, gums are protected throughout, and nitrous oxide is available so you feel completely at ease. Any mild sensitivity typically fades within a day or two.
How long do whitening results last?
Typically one to three years, depending on coffee, tea, red wine, and tobacco habits. Optional take-home touch-up trays keep your smile at its brightest.
Is professional whitening safe?
Yes. Dentist-supervised whitening on healthy natural teeth is safe and effective. We examine your teeth first and protect your gums during treatment.
Will whitening work on veneers, crowns, or bonding?
No — whitening changes natural enamel only. If you have restorations, we whiten first and then match or replace restorations to your new shade.
How much does teeth whitening cost in Plano?
Call (972) 704-1390 for current whitening pricing and any seasonal offers. We give excellence for average fees — one reason patients drive from Dallas and beyond.
Do you offer teeth whitening for Dallas patients?
Yes — our Plano office at 6201 Dallas Pkwy is on the Dallas North Tollway, minutes from Dallas, Frisco, McKinney, Allen, Richardson, and Addison. Many Dallas patients combine whitening with a complimentary cosmetic consultation in one visit.
The brightest smile of your life — this week.
Experience the excitement of our latest whitening technology in Plano and Dallas. Call today to schedule your in-office power whitening appointment.
6201 Dallas Pkwy, Suite 220 · Plano, TX 75024 · Mon–Fri 8:00 a.m.–5:30 p.m.